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Announced on April 2nd by CEO Kerry Trainor, SoundCloud will provide support for creators during the shutdown, as well as initiatives designed to bolster their careers long-term.
SoundCloud creators will have the option of adding a special button to their profiles that were designed to facilitate direct fan support via Kickstarter, Patreon, Bandcamp, Paypal and more. In addition, they’re now giving away all of its Promote on SoundCloud inventory (valued at $5 million) for free.
Each week, five creators who tag their SoundCloud uploads with the hashtag #GetMorePlay will be selected by SoundCloud’s editorial team to feature. These new plans come after SoundCloud’s recent other initiatives including offering its SoundCloud Pro Unlimited subscription for 50% off through March 30 and providing access to Twitch’s Affiliate program giving artists greater access to royalty generation.
They will also launch Repost by SoundCloud, a new marketing and distribution service following the acquisition of rights management and distribution company Repost Network in May last year. The service, which gives independent artist’s access to professional marketing, monetization services and distribution features, is being made available to all SoundCloud creators.
The Company will additionally commit $10 million to help fuel the careers of independent artists with its new artist services offering, Repost Select. Artists chosen for the program will be given access to a dedicated, in-house account manager, receive tailored marketing and promotional support and more. You can apply here.
– Simon Huxtable