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elrow announces returns to New Yorks Avant Gardner this December
Lineup Taking Over 3 Stages Includes Andrea Oliva, Archie Hamilton, Bastian Bux, Chelina Manuhutu, Cloonee, Detlef, Ilario Alicante, J. Worra, Lee Foss, LP Giobbi, Martin Ikin, Tini Gessler, Westend and More!
Just One of four Other North American Dates Including Chicago and Miami and more
“art and music extravaganza … a roaming celebration that is part Cirque du Soleil, part Alice In Wonderland.” – The New York Times
‘the leading adult clubbing brand’ – NPR
Following the massive success of their North American return for the July 2021 sold-out 10 hour extravaganza, today international party purveyor elrow announces the phase one lineup for the next New York edition of its otherworldly Rows Attacks! part of the North American tour. A mothership’s worth of partying, Rows Attacks! also includes dates in Chicago (November 20) and Miami (December 4). The event’s theme is a classic take and call back to the absurdism of 1950’s sci-fi pop culture.
Closing out the year for elrow, the larger-than-life New York indoor winter music festival will take over three stages at Avant Gardner with a lineup that features Andrea Oliva, Archie Hamilton, Bastian Bux, Chelina Manuhutu, Cloonee, Detlef, Ilario Alicante, J. Worra, Lee Foss, LP Giobbi, Martin Ikin, Tini Gessler, Westend and more, treating all aliens who enter to a sonic experience unlike any other.
elrow is known for its out of this world extravaganzas featuring some of the most original themes, performers, and the trendiest global house music DJs, and all of these elements will be on display in full force as the event conquers the continent. Expect intergalactic sounds from the world’s best DJs, interactive performances from cosmic acrobats, out-of-this-world art, and fellow aliens from all across the galaxy dressed up for the occasion.
As one of the most sought after experiential events in the world, elrow’s strength comes from its reputation, with NPR calling it, ‘the leading adult clubbing brand’. Since its 2016 U.S. debut in NYC which attracted 800 attendees, elrow has steadily expanded its footprint in the United States, growing in notoriety and reputation. It now attracts more than 5,000 revelers per show as it heads into its fifth year of its New York residency. The New York Times gave praise, calling it an “art and music extravaganza … a roaming celebration that is part Cirque du Soleil, part Alice In Wonderland.” elrow hosts the globe’s craziest parties to attend right now with North American residencies in New York and Las Vegas.
elrow was conceived in 2010 by Cruz and Juan Arnau, the sixth generation of entrepreneurs of the Arnau Family, who also founded the Monegros Festival and the legendary Club Florida 135 in Fraga, Aragón. In 2017, elrow entered into an investment and partnership agreement with Superstruct Entertainment, a live entertainment platform backed by Providence Equity Partners. elrow is the umbrella brand of a series of fully immersive, themed shows, which have become a global point of reference in the field of circus-inspired parties thanks to its perfect mix of the best electronic music with unimaginable scenarios, frenzied performances and outlandish characters.
Hailed as the number one party in Ibiza, elrow also holds lauded residencies in Madrid, London, Dubai and Amsterdam. Additionally, the mighty elrowTown traveling festival has expanded to four cities, including Antwerp, Amsterdam, Edinburgh and London throughout 2019. elrow has consistently broken attendance records with over 2 million people attending 134 shows hosted across 65 cities in 33 international territories.
elrow has taken the world by storm with the wildest and most hilariously over-the-top environments at their shows, a huge factor in their meteoric growth from a small Spanish party headquartered in Barcelona to a global entertainment powerhouse that’s now won over 80 cities in 6 continents with worldwide residencies.
Media Praise From:
“The Médicis of raving” -THE GUARDIAN
“An immersive, multi-sensory experience for thousands of people.” -NEW YORK TIMES
“A Worldwide sensation… arguably one of the most popular global parties currently.” -FORBES
“A themed ‘happening’ … a premium on the entire clubbing experience.” -VARIETY
“One of the most successful and outlandish party brands around the world.” -BILLBOARD
“The world’s most popular clubbing brand.” -RESIDENT ADVISOR
“A Colorful, Musical Circus” -BIZBASH